SCARLETTE THE LABEL IS NOW SHAY & BAHARI™

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    Shay and Bahari - Resort and Travel Wear - Sand and Sea

    Welcome to Shay & Bahari, where the essence of sand and sea inspires each and every vision. Shay & Bahari™ is a US based online store and label offering resort and travel wear pieces, thoughtfully designed and curated on the Australian coast. Founded on the shores of inspiration, our brand is an homage to romantic adventures, endless summers, and the timeless beauty of the Mediterranean coastlines.

    Shay & Bahari's journey began in the summer of 2020 by our previous name, Scarlette The Label. The brand was created by two former Corporate America sisters seeking something extraordinary. In 2024, inspired by our customer's love for our annual resort wear collections, we embraced a newly reimagined identity as Shay & Bahari™.

    Talula Playsuit

    Shay & Bahari, meaning 'sand and sea', is driven by the desire to offer something unique to our brand and to our customers. Our 2024 rebrand has allowed us to nestle in the niche of resort and travel wear, where we found a passion and commitment to curating and designing pieces that celebrate the beauty, magic, and vibrancy of Mediterranean coastal life. We strive for each and every piece to connect our customers to the mesmerizing Mediterranean landscapes that inspire every collection.

    Our new brand vision aims to encapsulate the wanderlust of an eternal summertime - the serenity of moments by the coast, under palm fronds, and the allure of azure horizons. From airy dresses that flutter in the sea breeze to elegant ensembles perfect for a sunset soiree, our resort and travel wear pieces should embody the joy of travel and discovery.

    Shay & Bahari, Mediterranean Coastal Fashion

    We believe in the power of fashion to transport you to your favorite coastal escapes, wherever you may be in the world. Our dedication to quality and timeless style ensures that every garment is not just an addition to your wardrobe, but a cherished part of your journey.

    Join us as we continue to weave the stories of sand and sea into our creations, and let Shay & Bahari™ be your trusted fashion companion in every adventure under the sun.

    Pack us in your suitcase. We ship worldwide.